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Strategic Market Analysis & Public Relations Services |
Capitalizing on years of experience in creating market studies and business plans, The Confluence Research Group
can assist your organization in identifying the most effective Green marketing opportunities. We can design
a report - specific to your needs - that will provide the foundation for solid strategic planning
related to your team and/or target market. We can also design a comprehensive marketing and communications plan that you can take
advantage of this powerful emerging marketing opportunity.
Key components of these services include:
- Market Positioning Analysis
- Competitive Factor Analysis
- Strengths/Weaknesses/Opportunities/Threats Assessment
- Public Relations Campaigns
Market Positioning Analysis
Does your organization take a leadership role in promoting Environmental Responsibility in the community you serve?
This question is crucial as you attempt to not only attract entertainment dollars but also fulfill the social contract that professional sports
franchises have with the places they serve. We can help you determine where your organization stands,
and in doing so, identify key areas for improvement in your current positioning strategy.
Competitive Factor Analysis
The characteristics that define your home market play a decisive
role in determining appropriate marketing strategies. We can help you develop and/or improve your Green marketing initiatives,
by taking an unbiased look at the key factors that define your market place.
SWOT Assessment
An independent appraisal of your organizations strengths and weakenesses, as well as an examination
of the key external opportunities and threats facing your business is an often overlooked, but nevertheless
critical exercise for formuating an effective marketing plan.
Our SWOT analysis will help your organization identify these elements, and formulate strategies to capitalize
not only on strengths and opportunities, but also on some of your weaknesses and threats.
Public Relations Campaigns
The culmination of intense market analyses is an effective PR campaign that brings your message to the forefront of your public's
attention, and positions your organization as the Green community leader that sports franchises need to strive to become.
Contact Us Today To Begin This Process
Tel: 512.913.8708 /
E-mail: info@confluenceresearch.net
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