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Key Facets of Our Service: |
- Internal Factor Evaluation
- External Factor Evaluation
- Market Attractiveness Analysis
- Competitive Profile Matrix
- Product Life-Cycle Analysis
- Strategy Evaluation
- Addressable Market Sizing
- Market Share Analysis
- Financial Forecasts
Contact Us With Questions
We also assist with comprensive Business Plans that incorporate all of the above concepts
Also Available from The Confluence Research Group:
FTTx 2004: The Cost, Demand and Market Development of PONs, FTTP & Telco TV
The U.S. High-Speed Data Outlook: Market Forecasts 2003-2007
Click Here For Details
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Strategic Market Analysis & Product Placement Services |
Capitalizing on years of experience in creating market studies and business plans, The Confluence Research Group
can assist your company in analyzing the strategies behind your marketing activities. We can design
a report - specific to your needs - that will provide the foundation for solid strategic planning
related to your product and/or target market. We can also design a comprehensive business plan that you can take to prospective investors.
Key components of these services include:
- Product Positioning Analysis
- Competitive Factor Analysis
- SWOT/TOWS Assessment
- Pro Forma Financial Statements
Product Positioning Analysis
How does your product stack up to the competition in terms of the need that it is perceived to fill?
This question is crucial as you attempt to position your product vis-a-vis its competition. We can
help you determine where your product stands in relation to the rest of the market, and in doing so,
identify key areas for improvement in your current positioning strategy.
Competitive Factor Analysis
The characteristics that define the market in which you are marketing your product play a decisive
role in determining appropriate marketing strategies. We can help you improve your marketing initiatives,
by taking an unbiased look at the key factors that define your market place.
SWOT/TOWS Assessment
An independent appraisal of your company's internal strengths and weakenesses, as well as an examination
of the key external opportunities and threats facing your business is an often overlooked, but nevertheless
critical exercise for companies looking to stay abreast of their competition.
Our SWOT/TOWS analysis will help your company identify these elements, and formulate strategies to capitalize
not only on strengths and opportunities, but also on some of your weaknesses and threats.
Pro Forma Financial Statements
Presenting a compelling argument for the financial viability of your business is key when seeking capital funding. Our years of experience in performing market sizing and market share analysis enable us to forecast the market opportunity specific to your business, and produce defendable pro forma financial statements.
Contact Us Today To Begin This Process
Tel: 512.913.8708 /
E-mail: info@confluenceresearch.net
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